Technology

Technology in business is a growing necessity. As the time go by, the business world is becoming more technological. Innovation nurtures business, and since technology creates the way for it, we can say that business needs technology to be sustained.

The role of technology in business

The role of technology in business is vital. In the last decades, technology has provided a new and better approach on how to manage business making the transactions faster, more efficient and more convenient. Technology is changing many areas in business such as accounting, data collection, logistics and sales and promotion, among others.

Why is technology important in business?

Technology has a big impact on business operations. No matter the size of your company, technology can bring many benefits that will help you increase revenue make and produce the goods your customers demand. The main role of technology in business is to drive growth and improve operations. Without technology, companies would almost certainly fail to accomplish all that there is to do.

Different industries and companies rely on technology because it improves business communication, optimizes production, inventory management and financial record-keeping.

Information Technology (IT)

Information technology (or IT) is defined as “the application of computers and internet to store, retrieve, transmit, and manipulate data, or information.” Network Administration & Security is a specific category of Information Technology, focused on the transmitting data aspect of IT.

Startuplifes will help you to create your every requirement from IT field which helps to grow your business, for example

Website Development
Software Development
E-Commerce
Marketing
iOS Development
Android Development

Website Development:

Your business needs a website because it provides additional details about your company that will boost exposure and visibility.

Many technology tools help entrepreneurs to create innovative website to get more traffic on their channel and explore their business, for instance

Here is how to get traffic to your website utilizing these 5 digital marketing and website traffic tools.

SEMrush : It is a monthly service-based website that allows you to take a look at your competition in order to see what is working for them and what’s not. It’s a business tool designed to help you increase your site visits by using integrated analysis and intelligence software. It takes all of your competitor’s information, analyzes it and leads you down the path of developing a successful and prosperous advertising plan. SEMrush allows you to mainstream your marketing efforts by providing numerous different features.The main features of SEMrush include competitive analysis, keyword research and ranking, site auditing, AdSense, backlink sourcing and even content creation. It even shows you where you and your competitors site’s rank in searches over time. The keyword research aspect of SEMrush alone has the potential to pay itself off.
Ahrefs:- Ahrefs is one of the most popular digital marketing analysis tools used for preparing audit report, backlink analysis, URL rankings, competitive analysis and many more. It is used extensively for SEO analysis. Apart from the SEO backlink analysis, for which it is well-known in the digital marketing field, it is also useful for keyword analysis and website rankings. AHREFS uses different SEO metrics to analyse and provide quantitative results for every website analysis done. About a year back, AHREFS also used to offer the free version. But today, that is not the case anymore.
Market Samurai:- People have argued that Market Samurai is one of the best tools you can have for researching effective keywords. Our favorite part about it is that you can search for keywords based on your specific niche. Then, when you enter the keywords into the website, Market Samurai will tell you the competition rates and whether or not you have a chance at beating their rankings. This is important because as a small business, it can be difficult to beat the rankings of larger, more established companies. If they have dominated the market for a keyword, you’re better off finding a similar one where you can reach top rank. This saves a ton of effort in the long run.
Buzzsumo: Social media is an important factor in driving traffic to your website. With society’s addiction today, it shouldn’t be overlooked. Buzzsumo is a site that helps you to increase your traffic from social media sites. It analyzes different social media markets in order to see what topics and keywords are popular based on how often they’re shared across these platforms. It allows you to search specifically by keyword, niche, author or even domain.This is a unique tool because it allows you to see what works well with your target audience. When you find popular content, you can take those articles and use them as a starting point. You can simply rewrite the content or you can attempt to take a different viewpoint on the same topic.
Google Services:-Google is an all around lifesaver. They have something for everything. It is no different for SEO, which is why it made our list of the top 5 digital marketing tools to drive website traffic. Google has a ton of different resources. Specifically, they have the Google Keyword Planner, Google Search Console and Google Analytics.

Software Development

Software makes the process easy and convenient to store new leads, capture existing ones and track future sales prospects. With the help of lead software management, your sales team can easily contact customers and pick up right where they left off.

Great customer relationships are founded on trust and communication. Customer relationship management software makes it easier to effectively manage customer relationships, boosting satisfaction, loyalty and repeat business. Software solutions allow you to update databases in real-time as you learn more information about your contacts, making it easier to collect, organize and manage the customer’s information.

E-commerce:

E-commerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimized and well developed website you can not only achieve these goals but also offer your customers round the clock, convenient service, that can boost your business.

If have a product idea in your mind and want to do online business then startuplifes will help you to build your own e-commerce business by providing each and every service at single place.

Why we need e-commerce business?

If our really want to spread your business over the internet you just need a well known e-commerce website designing company which offers you limitless reasons to start e-commerce business.

Be your own Boss:- E-commerce give you a chance to be your own boss, so you do not need to follow any orders. You can elaborate your business with your own decisions. There is always a chance that you do mistakes but you deal with them solely without being shouted by anyone.

Easy to start: To start an e-commerce business you just need a hosting solution, which gets you designed up within few moments. You can easily sell your products over internet after signing up with your hosting solutions.

24 hour access: E-commerce business is the only place which offers you to earn even when you sleep. It works 24hours in a day without any barriers so when you sleep your business run and you earn.

Globalization: One of the principle reasons to do e-commerce business is that it works around the globe. By the way of ecommerce you are not restricted to sell your products or services within boundaries and after you earn more.

Goodwill: E-commerce business done worldwide so it may help you to increase your company’s goodwill and also help you to earn more profits.

5 Most Used Tools in E-Commerce Marketing

Ultimate Marketing Bundle: The Ultimate Digital Marketing Bundle is a full pack of top-notch and latest templates for business. This is a way to make any of your e-commerce website successful without any efforts.More than 10-holiday campaigns inside this bundle allow you to be sure of the website design on any celebration. Choose social media banners to your taste and promote your business anywhere on the Internet. Meet the eye of the customer easily.

Hotjar : Hotjar is an all-in-one analytics tools using heat maps for your website visitors. See how they click, where they move their mouse, and even record see recordings of their mouse activity on your website.

Google Analytics : Conversions are key in online marketing. Google Analytics tracks website traffic for measuring those conversions. Measure your online sales and transaction history by monitoring user data analysis with e-commerce tracking. This tool needs some HTML and JavaScript coding skills in order to provide the maximum value. Meet your business needs whether you’re using the free product or their Analytics 360 Suite.

Shopify :This tool lets you create an online shop and a custom domain name. Use this in conjunction with the other tools mentioned above and create the ultimate experience. It doesn’t matter what kind of store you have, Shopify has what you need. It’s used by many online retailers worldwide.

SEMRush : SEMRush claims itself as the all-in-one marketing tool. It is definitely a great tool if you’re looking into the analytics of all online marketing including social media, SEO, and PPC. This tool is powerful for competitor and advertising research.

Marketing :

The term "marketing" is used to explain a lot of different activities, all associated with selling your company's products and services. Advertising is one of the most prominent marketing activities, but so are consumer research, product design, and search engine optimization. While all very different activities they are all striving toward the same goal boosting the bottom line and meeting customers needs. One thing that is important to keep in mind, marketing is not sales. Sales are simply the result of good marketing.

So why is Marketing crucial for business success?

It informs the audience of the products and services that is being offered by a business. It provides the value of the core product, the usage and additional details that customers usually want to know. This helps with brand awareness as it relates to informative advertising.

It helps you understand your customer: During the first stages of the product life cycle, everyone has to do market research where market segmentation is done based on psychographics , behaviour, geographic or demographics. Once the segments have been identified, the target market is then assessed and the product is positioned accordingly.

It boost Sales by utilizing different ways to promote the product or service that is being offered. This can be done through various mediums which include, word of mouth, social media, direct marketing, press, radio, TV, point of sales, promotions, company website and other channels that assist with attracting and persuading persons to purchase the product or service offered. Through the use of a combination of these mediums, there can be increased sales which positively impacts profitability.

It Engages: Engaging your customers with relevant information about the company and what’s new is crucial. It makes them feel like they’re in-the-know. Marketing helps with this aspect, especially on social media, through contests and sweepstakes or even in-store advertising or experiential marketing.

It gives you healthy competition based on pricing of products and services amongst competitors; providing they are not a monopoly in which case they can set any price. With competition other companies are given an opportunity to exist on the market where they will try to win consumers through competitive pricing.

It builds your brand: Brand reputation is what makes or breaks a brand. In order for your product or services to exist you should aim to have a good reputation on the market through use of effective marketing mediums. When your brand is affiliated with a certain standard you will see increase sales and business expansion.

Free Digital Marketing Tools for Business

1.Social media marketing — Hootsuite

If your startup has a presence on multiple social media platforms like Facebook, Twitter and Instagram you are no stranger to the massive amount of time and coordination it can take to research, brainstorm, write, revise, publish and schedule your posts. That’s not including engagement efforts with your fans and followers, either.

Hootsuite is a free digital marketing tool that integrates with most social media platforms so you can do all of these things in one place. It provides a walkthrough guided tour to familiarize you with the layout, so you can easily start navigating the dashboard in no time.

While there are some features you have to pay to upgrade to, Hootsuite’s basic service provides the major capabilities most businesses need, including:

Publish posts immediately
Schedule posts in advance
Monitor your feeds
Like, comment and share posts all within the dashboard
Basic analytics

2. Website performance monitoring — Smylelytics

Unless you’re a statistician, gauging your website traffic can be exhausting. It involves analyzing multiple key performance indicators in to order to reveal insights into how your visitors interact with your website. With this gold mine of performance data, you can better optimize the content on your website to achieve your online goals.

An extremely user-friendly tool, Smylelytics sends you a bi-monthly report of your website’s traffic data, making the process a breeze. By translating your website’s numerical data into fun, personalized photos, you can see at a glance if your site is improving, holding steady or requires your attention.

3. Customer relationship management — HubSpot CRM

Customer relationship management (CRM) software helps you manage your relationship with your customers. From sales process tracking to searchable data storage and information organization, keeping track of your customers and prospects is much easier with a CRM tool that does all the heavy lifting for you.

Mainly used to manage a business-customer relationship, some CRM free digital marketing tools also help you manage business contacts, employees, clients, prospects, contract wins, sales leads and more.

4. Blog topic research

Blogs serve the important purpose of helping your website appear in organic, or non-paid, rankings in search engines, which is an important source of website traffic.

In order to accomplish this successfully, however, you need to know what topics your prospective customers are searching for in relation to your business. Answer the Public is a dynamic tool that helps to discover the perfect blog topics based on the language, or keywords, your customers use.

It works similar to a search engine. Simply type in a keyword in relation to a topic your customers might search for, like “running shoes.” The tool generates trees of topics based on real search queries and trending questions commonly searched in relation to your keyword.

5. Email marketing – MailChimp

Email marketing provides one of the highest ROIs (return on investment) of all other digital marketing efforts, simply because collecting email addresses from customers is so simple. With powerful and free tools like MailChimp, it’s also extremely cost-effective.

MailChimp provides more than just campaign building functions, however. Their Forever Free plan is completely free for up to 2,000 list subscribers and up to 12,000 emails a month. It includes:

Easy-to-use email design and image upload functions
Email design templates
List management with easy segmenting options
Sign-up forms

iOS Development

Startuplifes are here to help you for creating and architecting new mobile applications, maintaining and improving existing features on existing applications, and provide innovative solutions that meet your clients' business needs.

Android Development

Startuplifes will help you for developing, enhancing, and designing a world-class mobile application for your business, from where you can access your business work easily and save time which helps to grow your business performance.

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